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15/11/2016: Joburg remains Africa’s most visited City in 2016
15 November 2016
As the City of Johannesburg’s Destination Marketing Organisation, Joburg Tourism is thrilled that once again, Johannesburg is set to be the most popular destination city in Africa for the fourth year, according to the 2016 Mastercard Global Destinations Cities Index.

“As the strong numbers of visitors from our neighbouring countries shows, Johannesburg is one of the continent’s most important business, cultural and economic hubs. Tourism is a priority industry for us and a pillar of our economic growth strategy for the years ahead,” says City of Johannesburg Executive Mayor Councillor Herman Mashaba.

“The index confirms Johannesburg’s status as a destination that attracts repeat visits due to its continually evolving tourism offering, from popular shopping destinations such as our malls to a wide range of lifestyle, sporting and business events.”

The city is expected to welcome 3.6 million international overnight visitors in 2016, a 6.2 percent increase on last year’s 3.39 million visitors. Cairo in Egypt is the second most visited African city with 1.5 million international overnight visitors followed by Cape Town (1.4 million visitors), Casablanca in Morocco (1 million visitors), and Durban (831,000 visitors).

“Tourism remains an important driver of South Africa’s economy, and the steady rise in visitor numbers indicates how the City of Gold’s fascinating mix of iconic attractions is proving ever more compelling to today’s international traveler,” says Mark Elliott, Division President, South Africa, Mastercard. “Visitor spend is an increasingly important source of revenue for the city’s hospitality, retail, transport, sports and cultural sectors.”

Cape Town and Durban are ranked number three and eight in terms of expenditure in Africa, with international visitors expected to spend US$1 billion and US$288 million respectively.

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Last Updated on 15 November 2016