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The central Sandton financial district dominates business activity in Region E, and is home to local and foreign financial institutions; the JSE Limited, the Johannesburg stock exchange; the Sandton Convention Centre; upmarket hotels; and the Sandton City and Nelson Mandela Square shopping centres.

The JSE is the 17th largest stock exchange in the world and the largest on the continent. There is far more industrial activity in the east of the region, in the suburbs of Wynberg and Kew. Though growth in these traditionally industrial areas is slowing down, an industrial corridor is taking shape along the eastern edge of the N3.

Opportunities abound in Alex as the renewal project gathers pace and the township moves away from being purely dormitory in nature. Among the aims of the project are the effective economic integration of the area into the metropolitan economy and the creation of a secure and well-managed environment conducive to investment.

The development, encouragement and support of small- and medium-sized businesses are also important aims of the project, as is skills development. There are similar opportunities in Bruma, which the City hopes to revitalise and transform into a gateway node to the inner city.

Another small node in the region is Norwood, along Grant Avenue, which is home to shops, restaurants and offices. An advantage for business in the region is its close proximity to OR Tambo International Airport, as well as to Sandton, Midrand, the Johannesburg inner city and other towns on the East Rand.

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