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Jozi – the continent’s ideal business events venue Print E-mail
21 February 2013


Johannesburg’s undisputed credentials as the ideal all-year round destination for a variety of high-profile international and continental events were once again confirmed with the hosting of the highly successful Meetings Africa 2013 exhibition earlier this week. 
The continent’s flagship expo – put together by the South African National Convention Bureau (SANCB) in partnership with the Gauteng Provincial Department and the City of Johannesburg’s Convention Bureau – attracted thousands of delegates from around the world. They included many dignitaries and more than 350 international, regional and local buyers, who converged into the Sandton Convention Centre for this not-to-be-missed business exhibition.
Run under the theme “Advancing Africa Together,” Meetings Africa 2013 proved a valuable business platform that brought together the very best of the country’s products, services, experts and facilities needed to stage an international meeting and business event of any size and stature.
Opening the exhibition, Tourism Minister Marthinus van Schalkwyk said the regional business events industry had untapped potential to contribute more than R2.6 billion to the Gross Domestic Product over the next five years. 
“We know that the real, rich potential for growth and for unlocking the lucrative value that the market offers will be best realised if we unite as destinations across the continent and across the region to give the world one irresistible offering for business events: the beauty and capability of a pan-African destination,” Van Schalkwyk said. 
He added that under the SANCB’s growth strategy, several events had already been secured for South Africa over the next few years. The SANCB and its partners have secured 87 new association meetings between 2013 and 2017 with a total contribution of over R2, 6 billion to the economy.
In 2013 alone, 38 secured association meetings will bring more than 57 000 delegates to South Africa who will contribute R680 million to our economy.
“South Africa has achieved much. But we can do better, especially as a region, to grow our share of the global market in business events. The truth is that we have only just started to realise our potential as a business events destination,” said the Minister Van Schalkwyk.
He added that the potential to make Africa the world’s choice destination for business events would best be realised through partnerships and collaborations that, if nurtured, could have a valuable influences\ and major benefits for the continent’s development.
Having successfully hosted Meetings Africa 2013, Johannesburg’s reputation as a premier destination for international conferences and exhibitions will be further boosted as the City hosts three global summits, along with several large international conferences, including the C40 Summit on Climate Change in June and the annual meeting of the Board of Directors of the Metropolis organisation.
Johannesburg is also set to play host to the One Young World Summit, a global forum of young leaders expected to attract 1 000 delegates from all the continents. 
The impressive line-up of forthcoming business events in Joburg includes the following:
•World Credit Congress [14-16 May]
•Pan African Franchise Federation Conference [9-10 May]
•Pan Pacific Association Business Congress [3-6 June]
•Chattered Institute of Management Accountants Global Challenge [26-30 August]
•59th Commonwealth Parliamentary Association Congress [28 August-6 September]
•26th International Council of Management Consulting Institutes [23-28 September]
•World Agility Championships [10-13 October]
• World Anti-Doping Agency Congress [9-6 November]
•21st General Meeting of the International Mineralogical Association [1–5 September] 
•21st World Orchid Conference and Show [8-12 September 2014]
• World Congress of Healthy Aging [21-26 March 2015]

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Last Updated on 22 February 2013