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2009-11-03: Miss World pageant
The staging of Miss World carries great opportunity and prestige for a host city and promotes the country globally with positive effects.
November and December are traditionally a low season period for Joburg. This event will ensure an increase in national and international visitors coming to Joburg, staying longer and spending more.
The spending of R45million plus is not only to host the event on the day but includes numerous activities and major publicity to raise international interest over an 18month period.
This means getting exposure at the right kind of events to generate further publicity on the pageant. There are traveling and accommodation costs, radio and television advertising, space rentals and equipment and much more at events like the International Trade Bureau in Berlin and World Travel Market in London.
The pageant provides Joburg Tourism Company (JTC) the opportunity to market tourism and the City to countries and people it would otherwise not be able to talk to.
Before Miss World 2008, Joburg was ranked at number 152 by the International Congress and Convention Association but jumped 33 places to 120 after the event.
JTC was also able to create 2290 jobs during this period.
The spin offs are significant in relation to branding Joburg as a leading business, leisure and events destination, raising awareness of social issues and changing perceptions of Joburg.
For more information contact Mrs Lindiwe Mahlangu CEO of Joburg Tourism Company on 011 327 8002.
Issued by: Virgil James
Spokesperson
City of Johannesburg
082 467 9415
