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08-02-2013: Joburg Tourism to participate in the Beeld Holiday Show

The Beeld Holiday Show is a consumer show which allows consumers (visitors) to view hundreds of holiday destinations and activities under one roof. Taking place at the Gallagher Convention Centre from 15 - 17 February, this year’s show promises to be a show stopper.
Johannesburg Tourism Company will once again be participating, positioning Joburg as Africa’s leading business and lifestyle destination, embracing a truly cosmopolitan tourism offering.  Our diverse and vibrant city, with its full calendar of events and attractions, merits an extended stay, beyond business.  Joburg boasts excellent air and transport access, infrastructure, a diverse accommodation offering, along with entertainment, nightlife, retail, arts, culture and heritage.  Our presence there will communicate all these aspects, with excellent design and visuals to highlight leisure offerings and activities in Joburg - outdoor, adventure, sports, entertainment and lifestyle.
It is Johannesburg Tourism’s strategy mission to attract visitors to Joburg, encourage them to stay longer, spend more, improve seasonality patterns and the spread of visitors across the city.  
In line with these developments and as part of the institutional review process to effect closer alignment with City goals, the Joburg Tourism Company has been incorporated into the City’s Communication & Tourism Group. The GDS is coupled to the city’s Integrated Development Plan (IDP) and both are aligned with the National Planning Commission’s New Growth Path.  
Joburg Tourism’s ongoing local and international promotional campaigns include exhibiting at business and leisure trade exhibitions where Joburg Tourism shares its plans to maintain, defend and grow its market share. As the City of Johannesburg’s destination marketing organisation, Joburg Tourism remains focused on positioning the  not only as the continent’s leading business hub, but also as an exciting, vibrant year-round destination for signature events, lifestyle, the arts, culture, fashion, sports – not forgetting mega-events.