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28-06-2013: Go Jozi, Get Healthy, Get Active, And Feel Good! (City of Joburg Healthy Lifestyle Campaign goes to Maponya Mall

As part of the City of Johannesburg Healthy Lifestyle Campaign, the City will be hosting the Mall activation on Saturday, 29 June 2013 at  Maponya Mall in Soweto on 29 June 2013.
 
The City’s Healthy Lifestyle Campaign was launched by the Executive Mayor, Clr Mpho Parks Tau, on 04 May 2013 at Thokoza Park, Soweto.
 
 
In the spirit of the Joburg 2040 strategy – with the slogan: “We are all players”, the City of Johannesburg working with communities is looking to dictate what its residents are eating.
 
The campaign seeks to tackle the risk factors associated with obesity, unhealthy diet and physical inactivity.  The Healthy Lifestyle Campaign will serve to instill a culture of healthy lifestyle choices in
 
Johannesburg.
 
This will be done by encouraging communities in the City of Johannesburg to eat well and exercise regularly to maintain physical fitness and mental health. Communities are also encouraged to practice good hygiene and avoid health hazards such as smoking and drinking to prevent getting ill-health.
 
Community members are invited to participate in the campaigns which will have activities such as aerobics, medical screening, exhibitions, live entertainment and the outdoor gym.
 
The City has a responsibility to make sure that the people’s living experience is enriched by creating better infrastructure that will encourage ease of movement and inculcate a healthier lifestyle through more people taking up cycling, walking and road running as recreational activities and ways to move around.
 
The City is partnering with organisations such as the Virgin Active, Dischem, Oxygen for Life, Nedbank, Old Mutual, Moso Consulting, Ekhayalethu Health Centre, Road Show Marketing and Green Outdoor Gym to mobilise and educate the public on the benefit of living a healthy balanced lifestyle and reduce the risk of developing chronic diseases.
 
The promotion of healthy lifestyles continues to be a critical intervention in addressing the communicable and non-communicable diseases, which are major causes of death in our country.
 
The healthy lifestyle habits like doing exercise and eating correctly from an early age are basics to preventing diseases like diabetes, hypertension and other chronic illness in adulthood.
 
According to the World Health Organisation, “the health and welfare, present and future, of children of school age are greatly conditioned by the kind of food provided and by maintaining a healthy weight”.
 
“The event will provide an ideal opportunity to find out about the wide range of exciting programmes the City of Johannesburg and other organisations offers to the community”, says Clr Nonceba Molwele, theMember of the Mayoral Committee for Health and Social Development.
 
“There will be a range of activities during the day, which include Open Day event that will promote healthy lifestyle, fitness instruction and nutritional advice stalls. The focus will also be on early detection of some of the known chronic diseases i.e. blood pressure, sugar diabetes and HIV Counseling and Testing (HCT)”, says Molwele.
 
 
The Joburg's Growth and Development Strategy among other key outcomes addresses the issue of healthy living, of which healthy lifestyle is a critical factor to be considered.
 
By 2040, the City of Johannesburg aims to achieve substantially enhanced quality of life for all. It envisages development initiatives that enable self-sustainability, improved health and life expectancy.
 
 
ENDS
 
For more information please contact:
Nkosinathi Nkabinde
City of Johannesburg Group Communication & Tourism Department
Tel: (011) 407 - 6477
Cell: 083 408 7787
E-mail: nkosinathin@joburg.org.za
Website: www.joburg.org.za