29-10-2013: JOBURG TOURISM LAUNCHES EXPLORE EXPERIENCE & ENJOY JOBURG DESTINATION MARKETING CAMPAIGN IN PARTNERSHIP WITH KAYA FM
Joburg Tourism shared its latest destination marketing campaign with industry partners and stakeholders at Emoyeni Estate Conference Centre today Tuesday, 29 October 2013.
Launched in partnership with broadcast partner, Kaya FM, Explore Experience & Enjoy Joburg aims to raise awareness and drive business for our tourism sites, attractions and product owners across the board - not just large operators and companies, but for small and emerging establishments as well. The Campaign will be promoted extensively on Kaya FM, other local media platforms as well as international platforms.
A key component of the campaign is an online interactive, real-time, Jozi Guide [accessible at www.joburgtourism.com and www.kayafm.co.za.],which will provide a central marketing and information point for all the City’s tourism initiatives, events and products. Stakeholders will be able to update the Jozi guide on a daily basis or as and when they require. The benefits of the Jozi Guide are numerous and they include:
The ability of locals and visitors to access information on what to do and where to go in our City from one platform – making it more convenient
The ability to promote the City’s tourism industry from a single platform.
Partners are encouraged to submit their events and initiatives for uploading onto the guide to joziguide@joburgtourism.com and joziguide@kayafm.co.za">joziguide@kayafm.co.za
Research conducted by Joburg Tourism into the City’s industry earlier this year identified a need for more assistance with effective promotion of the Joburg’s tourism products and services, in an effort to maintain and grow further the market share for all players involved.
“As the City, we have heeded that call and the launch of the Explore, Experience & Enjoy Joburg campaign is one of the ways in which we’re responding to the need for more marketing – getting into people’s homes, hearts and minds – in order to increase the footprint of the tourism sector,” says Ruby Mathang, MMC for the City’s Department of Economic Development.
“We’re working very closely with our tourism sector partners in an effort to build awareness of our diverse range of tourism products in Joburg, while also increasing demand for them
“Guided by economic development objectives of the GDS Joburg 2040 our mission as a City is to offer leadership to continue positioning Johannesburg as one of the world’s leading cities: an all year round destination, a leading business and business events destination, and a vibrant, cosmopolitan centre for lifestyle, leisure, heritage, the arts, culture, entertainment, sports and mega-events. We are committed to continue creating an enabling environment for the tourism sector, which includes a focus on SMMEs, assisting them with training, service enhancement to gain accreditation and creating business linkages where possible,” he concludes.
Drenched in sunshine and energy, Jozi sizzles with plenty of globally respected arts, culture, heritage, sports and lifestyle activities for everyone to explore, experience and enjoy. November is no different with a hot line up of activities like the Momentum Cycle Challenge, WADA, Discop Africa, Joburg Zoo Howlo’ween, Sansui Summer Cup and Theatre Shows to look forward to.
ends
Johannesburg Tourism has three offices:
Joburg Tourism Head Office, Parktown North
Tel: +27 214 0700
Soweto Tourism Information Centre
Tel: +27 11 342 4316
Park Station Tourism Information Centre
Tel: +27 11 333 1488
Operating hours 08:00 – 17:00 Monday - Friday
Info Line 0860 333 999
www.joburgtourism.com
