Share this article

The theme of Decorex this year is Beauty and the Basics. As always, it will show off the best the interior design world has to offer, along with good food and drink.
DECOREX Joburg will celebrate its 18th birthday with the theme Beauty and the Basics.

Interior decoCreative garden decoIt promises a comprehensive roundup of the latest decor trends, with hall after hall filled with newly unveiled home products, stylish interiors and themed pavilions.
There will also be design seminars. The milestone exhibition runs from 5 to 9 August at the Gallagher Convention Centre in Midrand.

Errieda du Toit, the exhibition’s public relations officer, says: “Together with its collection of 700 high-ended exhibitors, Decorex Joburg aspires to bring the biggest and best-ever interior design expo to the city famed for its creativity and design revival.

“Igniting the inner interior decorator in the visitor are the out-of-the-box roomscapes and concept stands placing the searchlight on trends and local design talent,” she enthuses. “With the hand-made revolution heading for the stratosphere, new show features celebrate the ‘proudly self-made’ phenomenon with free theatre demonstrations, expert advice on colour and new techniques guiding a new generation of ‘make-it-myself’ enthusiasts.”

This trend advocates an Earth-friendly lifestyle. “The show sprouts a whole new genre of eco-caring products, planet-saving inventiveness and bee-friendly landscaping. Also expect halls filled with the latest in colour and textile trends, bathrooms with all the latest technology on tap, kitchens to lure the connoisseurs and interior landscapes to thrill the trend-seekers.”

Decorex Joburg 2011 will also be filled with numerous highlights, special projects, installations and new reveals.

The highlights include Green-Fingered Fulfilment – eco-friendly design and landscaping – as well as a new Gardening Pavilion. “This is where aspiring gardeners, urban farmers, eco warriors and green guardians can discover the bliss of international gardening,” says Du Toit.

ChandeliersChandeliers galoreLive demonstrations will also be held at the Garden Theatre. Visitors will be able to wander through six themed gardens, exploring a Harvester’s Haven to reconnect with nature and the joy of home-grown; awake their inner children at the playful Kid’s Garden; and celebrate the wild and wonderful at the Garden with Wings.
“The Rooftop Retreat garden brings the country into the city; the Soil and Sanctuary therapeutic garden soothes the soul, while the Kaleidoscope Garden shows the soft approach to hardscaping,” she says.

Also in the Garden Pavilion is the Fun and Fanciful Garden Café, which will entice visitors with a world of make-believe. “With grass underfoot, picket fencing and a garden filled with gnomes, pink flamingos and a fantasy post box, this happy place will stimulate the imagination and clear the mind.”

Plascon is the main sponsor of the show and will unveil its 2012 Colour Forecast.

Laurence Brick, Greg Gamble of Tonic Design, Goet and A Point will be taking on the creative challenge of interpreting the coming year’s hottest hues. Plascon’s colour expert, Anne Roselt, and a team of paint experts will also be on hand to turn problem walls into talking points.

Another spot to relax and rejuvenate will be the Plascon Palette Café, serving organic, wholesome food in a rustic and natural setting.

The South African Hand-Made Collection is expected to be a favourite. This will be held alongside Decorex Joburg and is a Department of Trade and Industries initiative.

Du Toit says: “From highly collectable ceramics, fashionable ‘it’ bags to designer beadwork, the creations selected for this all-imported trade show are a particularly colourful balance of heritage and innovation.”

“Forming part of the collection for the first time is Gabi-Gabi 2011, a multifaceted showcase of South African textiles heralding the iconic shwe-shwe fabric.”

KitchenKitchen appliances will also be on displayThere are benefits to buying these items that go beyond simply being the owner of something beautiful, local and handmade.
“As shoppers stock up on these special South African feel-good finds, the crafters – mostly aspiring entrepreneurs from rural areas – gain access to a high-end market and the opportunity to have their products displayed in a high-design environment they could otherwise just dream about”, Du Toit explains.

The Decorex Designer Collection will offer must-have decor pieces that are designed exclusively for the show’s range. Ten fashionable pieces will be launched by 10 local designers.

Returning to the exhibition is the highly anticipated Conversations on Architecture, which is a full day conference on 5 August, from 9am to 4pm.

Speakers at the seminar will probe the zeitgeist, debate new directions in architecture and design, and challenge traditional thinking.

A diverse line-up of international and local industry players will once again highlight contemporary issues in their fields. Paradigm shifts will be debated, new technologies presented and the core design principles of the respective design fields explored.

Hugh Fraser will convene the seminar, which will have panel discussions, giving a different perspective on the various topics.

The Sealy Beautiful and Basic Boudoir debuts in Hall 4, with its collection of bedroom settings by six decorators is set to merge the hottest trends in fabrics, textures and patterns. Taking part are Janet Welthagen of Simply Splendid, Susan Hughes Interiors, Tanja Beyers of Profurn Contracts, Leigh-Anne Shillaw of Simply Abundance and Bernard Baxburg of House of Baxburg.

A melting pot of culinary styles, the Cooking with Kaya FM Theatre will be kitted out with the latest Whirlpool appliances. Local chefs and celebrities will take to the stage to share tips and whip up fashionable dishes full of flavour.

ArtworkArt collectors's paradise Visitors will be able to browse through the line-up of kitchen and bathroom essentials, and get expert advice and money-saving ideas. From brassware and bath tubs, to tools for cooks, the lineup of exhibitors is extensive.
For options and answers on fine finishes, the Fine Finishes and Rejuvenation Area is dedicated to making sure visitors leave with a plan and a clear direction. Expect smart surfaces, sustainable floor coverings and window treatments with the wow-factor.

For DIY skills and problem-solving, there is the DSTV Theatre of Ideas. From paint techniques to picture framing, easy entertaining advice for table setting and flower arranging, it’s all here.

New to the show, the Sunday Times Shebeen in Hall 5 will be a meeting place of fun, food and drink in celebration of all things South African. “The buzz is quintessential township with contemporary design details, the ambiance creative, colourful and vibrant; the flavours a delicious twist of tradition and the more modern,” explains Du Toit.

It will feature fold book pendant lights by the Shaw Sisters, chairs by One Good Turn and tables by Feeling African.

Decadent Diner will be devoted to sweet delights and seductive treats, such as sparkling wine and French patisseries.

Trade visitors looking for new opportunities and trade connections will be helped at the International Pavilion, with exhibitors from Italy to India, and Egypt to Syria.

Decorex will be at the Gallagher Convention Centre in Midrand from 5 to 9 August. Tickets are available at the gate and cost R70 for adults, R60 for pensioners and students, and R5 for children under 12.

The exhibition will be open from 9am to 5pm daily. For more information visit the Decorex Joburg website.

Related stories:

Small businesses beat tough times
Best design was seen at Decorex