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The Johannesburg Property Company has streamlined its organisational structure to make it more efficient in managing the City’s property portfolio.
IN a move to improve efficiency, the Johannesburg Property Company (JPC) has begun streamlining its organisational structure.


JPC manages the City's property portfolioJPC manages the City's property portfolio“The JPC recently underwent a business re-engineering exercise to improve operational efficiencies, accountability and better reflect its economic and social objectives,” says the City spokesperson, Virgil James.

“It was realised that the current staff complement did not wholly meet the required capacity of the various technical, strategic and business-related activities of the JPC,” James says.

The company is mandated to manage and develop the City’s property portfolio. Its core business involves property asset management, property management, and development to maximise the social, economic and financial value of the portfolio.

“Re-engineering the company helped it to focus and improve in the areas of asset management, obtaining and maintaining value from its property portfolio and the sale and lease of council-owned land,” he says.

Changes that were made include restructuring a number of divisions, ranging from asset management to property development units. A corporate services unit was also created to deal with communications and marketing, stakeholders and information technology.

Often when a company speaks of restructuring, it means job losses. In this case, however, the opposite is true, according to James. “Actually the changes have created more positions and better alignment between units for execution of work and turn around.”

Outdoor advertising
These amendments will, the company believes, enable it to deal more efficiently with challenges such as illegal outdoor advertising and unlawful developments. The outdoor advertising portfolio generates more than R110-million per year and needs to be correctly managed when contracts end to prevent the fraudulent use of sites, James says.

Progress has already been made; the company recently recovered 33 fraudulently transferred properties worth R200-million.


Illegal advertisingIllegal advertising in HillbrowThe property portfolio of the company runs to R8,6-billion. “As a promoter of innovative solutions to the development challenges to contemporary Johannesburg, the JPC utilises council-owned land assets to leverage private sector investment in public infrastructure,” the company says on its website.

As the JPC is an agent of the City of Johannesburg, one of its main objectives is to support the City’s service delivery goals and strategic priorities, which include social and economic development.

In line with this, the JPC has introduced a number of programmes under its transformation unit. It aims to harness the City’s property portfolio transactions to increase economic growth and to implement broad-based black economic empowerment while creating jobs and economic opportunities for disadvantaged communities and businesses, according to the JPC’s website.

“In line with the City of Johannesburg’s priorities, the transformation unit’s objectives are to develop the economy and community, support the City’s housing master plan and ensure that environmental programmes and parameters are implemented.”

Programmes such as the youth property programme, entrepreneurship programme, facilities management programme, internship and learnership programme, environmental programme and the small, medium and micro enterprises and community support programme have been introduced to help the JPC achieve these aims.

It contributes significantly to building the face of the city. “[It] was instrumental in having the whole of Soweto surveyed for the land regularisation programme, and has completed developments such as Melrose Crossing, University of Johannesburg campus upgrade, Soweto Hospice, Orlando Towers, FNB Wesbank headquarters and Heroes Bridge to name a few developments,” James explains.

In the process, more than 8 000 jobs have been created over the past five years.

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