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Clive Rundle shocked his audience with an eccentric collection; Loxion Kulća got cheers for its colourful street range. SA Fashion Week was another magnificent affair.
DESIGNERS wowed audiences with their summer trends at the SA Fashion Week: Summer Collection, which drew in large crowds to Shine Studio in Braamfontein over the past weekend.


By Amanda Laird CherryAmanda Laird Cherry showcases her summer wearJam-packed with the best of local design, this three-day event showcased visually extravagant ready-to-wear garments as well as haute couture pieces that had even fashion veterans such as trend analyst Dion Chang and socialite Jen Su capturing outfits on their cellphone cameras.

The programme started on Friday, 8 April, with a line-up of Black Coffee, Amanda Laird Cherry, Ephymol, Vesselina Pentcheva, Reggiestar, Mertiques and Diamond Face Couture. On the following day it was the turn ofHooray, Lunar, Christopher Strong, Urban Goddess, Silver Spoon, Sies! Isabelle, Loxion Kulća, Mantsho, Rubicon, Thunderstorm, Gugulam and Gert Johan Coetzee.

On the final day, Smarteez, Sober, Mabu, Elme Bekker, Hoiden, OO ILU, Joel Janse van Vuuren, Clive Rundle, Naked Ape, Leigh Schubert, Kottin & Twille, Colleen Eitzen and Terrance Bray showed their collections.

Clive Rundle shocked the crowd with an eccentric range of garments made up of left-over material from previous collections. Mostly see-through with a patch-work of cut-outs, his collection had people gasping as the over-the-top garments were paraded down the runway.A veteran of SA Fashion Week, he has been showcasing at the event since 1997.

Black Coffee falls under designer Jacques van der Watt, whose work has been described in his biography as embracing contrast and re-shaping traditions with an intuitive twist. “The result is mysteriously familiar yet refreshingly unique, occupying a space somewhere between history and imagination.” He has been showcasing at SA Fashion Week since 1998.

Joburg brands
Another Joburg brand, Ephymol by Ephraim Molingoane, whose clientele ranges from sports personalities to musicians and actors, noted that his bold and individualistic design philosophy should be accredited to his extensive international travel. He has been showing his collections at SA Fashion Week since 2002.



EphymolEphymol, by Ephraim Molingoane

Vesselina Pentcheva, who is at the event for the second year, explained that she used sumptuous fabrics to create unique garments featuring handmade embroidery, beading and exquisite detailing with the help of North West Crafters.

“Being part of SA Fashion Week has meant being intimately involved in the dialogue around fashion, especially relating to fashion as a business. I really value the opportunity to interact with other designers, producers, crafters and other professionals.

“The camaraderie has been incredible. Information flows freely and the interaction has been nothing short of inspirational. SA Fashion Week has also become a magnet for local and international parties engaged in the business of fashion and we have made at least one contact that will be integral to our plans for the future,” she said.

Reggiestar, by designer Reginald Molamu, has been at SA Fashion Week since 2008, just a year after he joined the design industry. He was part of a team commissioned to dress well-known public figures such as former Miss SA, Tatum Keshwar; Nicole Flint; KB Motsilenyane; Tshidi, from Malaika; and TV and radio personality, Penny Lebyane.

Colourful range
First-timers at SA Fashion Week, Urban Goddess by design team Ramona Afonso and Vicky Nunan, showcased a colourful range that was truly for a young funky generation, not afraid to stand out.

Lunar, the label of designer Karen Ter Morshuizen, has the environment firmly on its agenda. The designer makes use, almost exclusively, of natural fibres and pigment dyes and each collection reflects this essential design philosophy.


Watch a video of models showcase summer fashion ranges during the 2011 SA Fashion Week.
The label says: “Lunar is about finding inspiration in small things around us and emphasizing an appreciation for our environment. Karen enjoys reviving old-fashioned techniques: hand knitting, smocking, felting, African beading and hand embroidery … The result is a couture approach to ready-to-wear fashion.”

Loxion Kulća by designer Wandi Nzimande has been at SA Fashion Week since 2002. This year, he created a ready-to-wear street range full of colour, which drew cheers and much applause from the crowd.

Menswear was not forgotten at this year’s SA Fashion Week, with Naked Ape by designer Sheldon Kopman showcasing a line of affordable ready-to-wear garments.

SA Fashion Week has confirmed that it will be hosting designers’ Winter Collections in September.

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