BankservAfrica has stepped up to the plate and will sponsor the annual pantomime at the Joburg Theatre Complex. The panto is a perennial favourite of all ages.
JOBURG Theatre’s annual pantomimes have gained a new lease on life with a two-year sponsorship deal with BankservAfrica.
CinderellaCinderella will stage at the Joburg Theatre later this yearBankservAfricawill be the official sponsor for the 2011 and 2012 pantomimes, which are performed over the Christmas holidays. The group marketing head, Michael Rubenstein, said the arts were fundamental to the heritage of South Africans.
“South Africa is possibly the only location outside of Britain to have built a similar pantomime reputation for itself. The 2011 pantomime, Cinderella, is the most successful story-to-stage of all time, both in South Africa and abroad, as it’s one of the most accessible to audiences as nearly everyone knows the story,” he said.
The sponsorship was announced on 29 March.
The company believed in investing in talent, he said, thus sparking this strategic partnership with the Joburg Theatre Complex. “The pantomime brings together some of the best acting talents in South Africa; similarly BankservAfrica has been the unseen talent driving South Africa’s payment system, ensuring recognition for the country as a global payment system leader,” he said.
Seen by more than 70 000 people each year, the annual Joburg Theatre pantomime is one the most sought after tickets in the country, according to the theatre complex’s chief executive officer and executive producer, Bernard Jay.
Jay noted his excitement about the sponsorship. “We’re thrilled at the opportunity to partner with BankservAfrica and ensure South African audiences can continue to enjoy this spectacular show, which this year features the most famous all-star celebrity cast yet seen on stage together in one production, ranging from Tobie Cronje and Robert Whitehead to 2010 Idols finalist Bongi Mthombeni.”
According to Rubenstein, BankservAfrica is proud to be sponsoring a local tradition, which is evident by the overwhelming feedback received from senior stakeholders.
“We’ve been taking clients and their families to the pantomime for a number of years, as it’s perfectly aligned to our focus on being a family orientated company,” said Rubenstein.
Since 1972, BankservAfrica has provided interbank electronic transactions, switching and settlement services to the country’s banking sector as well as to banks on the continent, ensuring quality transactions in a properly regulated system, compliant with international banking best practice and standards, reducing risk and complexity within the industry.
The company annually switches, clears and settles about 2,58 billion transactions amounting to trillions of rands.
This new partnership, it says, is aimed at promoting and supporting local culture in an exciting new arena so that audiences can continue to watch their favourite shows.
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