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Fashion has a place in 2010

THE South African Designers' Agency (Safda) is calling on all African fashion designers to be part of African Fashion Exchange 2010.

Taking place at the Ubuntu Kraal in Soweto during the football World Cup, African Fashion Exchange 2010 will start on 18 June and end on 3 July.

The aim of the event is to bring African design talent to the international market. "We believe this is a great initiative for people of the world to understand the vastness and significance of the African fashion industry," said the president of Safda, Sonwabile Ndamase.

"The historical event will not only allow leading African designers to explore the possibilities of international marketing and international retail markets, but will also afford them the rare opportunity to explore the potential of marketing their wares during the 2010 FIFA World Cup™ celebration in South Africa."

Ndamase explained that those designers whose businesses fell in the small, medium and micro enterprises category, would only pay R6 000 for a stall, while already established businesses would pay R15 500 for a stand.

Exhibitors would have to bring their own equipment, as they would not be provided with stands. "We advise exhibitors to bring their own tents and stuff because we are only going to provide them with space."

Safda focuses on fashion design, fashion awards, fashion promotion and marketing, clothing manufacturing and development of the industry. It was established in 1987, trading as the South African Fashion Designers' Association, with the objective to create partnerships with all stakeholders in the design industry, locally and internationally.

Members are professional and student designers, and it acts as an agent for South African fashion designers in the local and international design community.

African Fashion Exchange 2010 is happening at Ubuntu Kraal from Friday, 18 June until Saturday, 3 July. For more information, call Safda on 011 402 1661 or send an email to