Tshiamo Market was established to expand Joburg Market’s support for historically disadvantaged individuals in the fresh produce trade industry. It has become a significant platform for informal traders to grow their businesses. This empowerment zone caters to start-up fresh produce businesses, providing them with the exposure needed to thrive.
Previously, 71 traders operated at the then Mandela Market. With the establishment of Tshiamo Market, this number has increased to 150, with all 154 stands now occupied. The market charges a fixed nominal rental fee of R700 a month, significantly lower than commercial leasing rates, enabling traders to operate with minimal overhead costs.
Mqhele Mlotshwa, JM’s Acting Senior Manager in Property, says the affordable rental fee aims to help traders grow their businesses and become self-sufficient. “Once traders have achieved that goal, they can then expand their operations beyond Tshiamo.”
The expansion of Tshiamo Market has created opportunities for 83 new people in the fresh produce retail sector, supporting 83 families. “Unlike in the trading halls, all products at Tshiamo are under one roof, enhancing the buyer experience and accommodating Joburg Market buyers who prefer cash payments,” says Mlotshwa.
Elisa Mavuso, a Tshiamo trader selling ginger, potatoes, onions, and garlic, typically starts trading at 04:30am to cater to early morning customers. “The early hours are our busiest as we serve customers rushing to work,” says Mavuso, who employs three assistants.
Elias Machitje, another trader selling tomatoes, expressed gratitude for the opportunity at Tshiamo. “I make approximately R5 000 a week and can support my family and two children, as well as pay wages to my two assistants,” he says.
After one year, Tshiamo Market has successfully integrated former Mandela Market traders and new entrants. The market aims to formalise onboarding and incubation processes, enhance partnerships with government departments for training and empowerment, and assist traders in formalising their businesses. This will create opportunities for growth and expansion beyond Tshiamo.
Written by Nonhlanhla Mbonambi
29/07/2024
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