​Rotondwa Maphagela describes himself as a true “Joburg boy". Born in the south of Johannesburg and having lived in different parts of the city, his experiences have given him a deep understanding of its diverse communities, cultures and character.

“I really understand the culture in this city, and I do believe that I represent a sub-segment of this diverse population," he says.

It is this connection to Johannesburg and its people that shapes his approach to his new role as Group Head: Communication and Marketing for the City of Johannesburg. With qualifications in Marketing Communication, Communication Theory and Digital Marketing, as well as a Certificate in Copywriting, Maphagela has built a career around communication, leadership and connecting with people. He also completed the coursework for a Master's in Strategic Marketing, with only his dissertation outstanding.

In his current role, he provides strategic leadership in communication, marketing and public engagement, with a strong focus on strengthening the City's reputation and its relationship with residents. For Maphagela, however, the role goes beyond marketing and communication. His vision is to build a department that is strategic, research-driven, responsive and closely connected to the people of Johannesburg.

“Engagement is key for us. We must strengthen public confidence in municipal programmes," he says.

A key part of this vision is using research and evidence to inform communication and decision-making. He believes the department must have a better understanding of its audiences, their needs and how they experience the City. This, he says, will enable it to develop more relevant campaigns, strengthen stakeholder relationships and improve public confidence.

Maphagela also recognises the complexities of leading a communication function in a large metropolitan municipality. Balancing strategic priorities with operational demands, managing political expectations, working within budget constraints and driving change are among the challenges he faces.

Rather than allowing these challenges to define the department, his focus is on building a more coordinated and impactful communication function that supports the City's developmental objectives. His vision is ultimately about putting residents at the centre of the City's communication and marketing efforts – ensuring that the City listens, responds and communicates in ways that are meaningful to the people it serves.

“Every decision we make is about the people we serve," he says.

For Maphagela, strengthening the City's brand and reputation starts with strengthening its relationship with its residents – and ensuring that communication plays a meaningful role in building a more responsive and citizen-centred Johannesburg.

Written by Tinyiko Barbara Ngobeni
02/10/2026

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