Share this article

​​Business and Events Tourism
Joburg-Skyline.jpgSouth Africa’s attraction as a tourism destination is well documented. ​
 
However in addition to traditional tourism activities, Joburg is gearing itself up to attract other forms of tourism: Business and Events Tourism, Shopping tourism, including cross-border trade, Sporting tourism; and

Medical tourism.​

Business and Events Tourism
The City is a favourite when hosting international events and conferences in Africa. For example, in 2009 the City hosted the 4th World Summit on Arts and Culture, the first time the Summit was held in a developing country. Over 50 percent of all trade shows and exhibitions in South Africa take place in Joburg.  All these events have a positive spin-off for the retail trade as well.