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Why Invest

Now, more than ever, Johannesburg, the economic capital of South Africa (SA), offers significant opportunities. The C​ity is an outstanding investment destination, offering the best access to markets across Africa, an investor-friendly environment, a stable democracy as well as excellent telecommunications and infrastructure.

Africa’s most powerful economy

Our City, known colloquially as Joburg, is not only the financial and economic hub of sub-Saharan Africa but also Africa’s most powerful economy. It is the perfect location from which to tap South African, African and Indian Ocean markets.

The economic environment within the City is upbeat, as we continue to bring new inter-modal transport systems online and benefit from major government and provincial capital injections to upgrade our infrastructure.

Joburg’s economy accounts for 15% of South Africa’s economic output and 44% of that of our province, Gauteng. It is larger than that of most neighbouring countries, equivalent to the eighth biggest country in Africa, or 66th in the world.

Quality of life and low cost of living

In Joburg you’ll find great quality of life, low cost of living, highly developed first-world economic infrastructure, easy access to sophisticated information technology, sound government policies, reasonable tax rates and competitive business costs.

We are the gateway to the markets of the rest of Africa. The world’s second largest continent contains about 30% of the world’s mineral reserves and has a population of more than 1 billion, making it the second most populous after Asia.

(Source: US Investors in Africa report). It is also the ideal base for doing business with the Southern African Development Community (SADC), a grouping of 15 countries with more than 277 million people.

SA has formed strong economic trading blocs to provide access to key markets and also has free trade agreements with SADC, the EU and the European Free Trade Association (EFTA), as well as a preferential trade agreement with Mercosur, the major South American trade bloc.

SA is one of the world’s largest emerging economies, with Joburg playing the key role, particularly in finance and business.

Financial capital of South Africa

Joburg is the financial capital of SA and hosts the headquarters of more than 70% of South African companies. It is home to the largest stock exchange on the continent. Joburg’s inland port, the largest in Africa and fifth-largest in the world, handles 30% of the country’s exports.