Joburg Tourism wins silver award at International Tourism Film Festival Africa

Joburg Tourism has been awarded a Silver Certificate at the International Tourism Film Festival Africa (ITFFA) 2026 for its destination brand film, Welcome2Joburg – It's Where You Want to Be!, recognising the city's compelling tourism story and global appeal. The accolade follows the film's selection as a finalist among 438 entries from 47 countries, further cementing Johannesburg's growing reputation as a dynamic tourism, cultural and business destination on the global stage.

Receiving the award on behalf of Joburg Tourism, Executive Head: Destination Marketing and Events, Belu Mabandla, highlighted the significance of the recognition and the powerful story the film tells.

“Johannesburg is a city that never stands still. It is a place of resilience, creativity, culture and innovation, driven by the energy of its people," said Mabandla.

She added that this film was created to capture the spirit of Joburg and showcase the city as more than a destination – it is an experience that inspires, connects and leaves a lasting impression.

The Welcome2Joburg brand film brings the city to life through striking visuals, authentic storytelling and immersive experiences that celebrate Johannesburg's diversity, creativity, innovation and rich cultural heritage.

Mabandla noted that the achievement belongs not only to Joburg Tourism, but also to the residents, entrepreneurs, artists and communities whose stories and contributions continue to shape the city's identity.

“This recognition is a testament to the power of storytelling and the appeal of Johannesburg as a destination. To be acknowledged among so many entries is a remarkable achievement and a strong affirmation that Joburg's story resonates with audiences around the world," she said.

The International Tourism Film Festival Africa is the continent's leading tourism film festival and forms part of the global Cinetour network, which promotes excellence in tourism storytelling and collaboration among filmmakers, destinations and tourism professionals worldwide.

Joburg Tourism extends its appreciation to the ITFFA organisers and jury for recognising the creativity, impact and authenticity of the Welcome2Joburg film.

The award reinforces Johannesburg's position as one of Africa's leading urban tourism destinations and highlights the important role of film and visual storytelling in driving destination awareness, visitor growth and economic development.

To watch the award-winning Welcome2Joburg – It's Where You Want to Be! brand film, visit:

10/06/2026

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