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Department structure
The department is headed by the Executive Director, Thembeka Mhlekwa. The Economic Development Strategy for the City of Johannesburg supports the City’s Joburg 2040 vision.

The strategy is aligned with and supplements the City’s policy frameworks, initiatives, programmes of action and strategies. It is designed to tackle poverty, inequality and social exclusion, and to retain the city’s pre-eminent position in the country and region.

The strategy provides a comprehensive overview of the economic evolution and special development of the city as well as other aspects such as population, employment trends and sector ​growth trends. 

It has five practical targets:
  • Retain and consolidate existing viable businesses and centres of excellence;
  • Attract new businesses and investment, including those in the manufacturing sector;
  • Support the development and growth of micro-enterprises and small and medium-sized enterprises;
  • Achieve a better spatial distribution of economic activity and job opportunities in the city;
  • Deliver greater inclusiveness in the economy, in particular for previously disadvantaged citizens and the youth.

Among the main recommendations are that the City create priority economic zones in targeted areas. In addition to the Corridors of Freedom, targeted zones include: Kya Sands; Industria West; Roodepoort, Soweto Empowerment Zone and Aeroton; Marlboro South and Wynberg; City Deep and Steeledale; and, Albert Street Industrial and Anchorville.