| The Fashion District is in a colourful part of Johannesburg that has been specially earmarked for the development of the fashion industry. Situated in the inner city's eastern sector, in an area traditionally associated with the garment industry, the district is made up of 34 blocks, taking in eight streets including End, Market, Von Wielligh and Kerk streets. By formalising the area's designation as the Fashion District, hopes are that it will become the hub of South Africa's fashion industry where clothing will be designed, manufactured and displayed. The development should also stimulate trading and facilitate cross-border trade and investment.
It is hoped, too, that the development will generate public interest in locally manufactured garments and stimulate national and international tourism.
The Fashion District is a hub of activity for the garment industry, with approximately 1 000 enterprises occupying this area. The district provides services, directly and indirectly, to associated fashion industry operators such as suppliers and service providers, manufacturers, designers, distributors and merchandisers.
To physically demarcate the area, three zigzag "sewing patterns" were cut out of all the footways throughout the district and filled with mosaics, providing a colourful and appropriate space branding. Banners in the shape of garment patterns will be erected to further emphasise the specialist nature of the area.
Fashion shows have helped raise to the profile of the district, allowing young designers to showcase their works. The area also offers training to fashion practitioners through institutions linked with the Department of Labour.
The goal of this development is to create a viable, distinctive and sustainable district that stimulates the growth of small- and medium-sized enterprises and the growth of value-added manufacturing in this sub-sector.
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