Its mission is to provide customer-friendly public bus transport within greater Johannesburg. To do this, it has distilled its aims, as follows:
Innovation - Metrobus will continuously look for ways to grow its business and introduce cost-reducing and efficiency-enhancing methods and technologies;
Safety - it will ensure that its passengers are always safe and its bus operators will be the best trained in the country.
Reliability - it will provide a reliable, punctual service;
Efficiency - it will provide a cost-efficient service to ensure fares are kept as low as possible;
Sustainability - it will be financially viable and will produce above-industry-average profitability through efficient resource allocation and management;
Environmental consciousness - it will ensure that its buses do not pollute the environment;
Customer-focused - it will ensure that buses are clean and comfortable and that its operators are trained in customer services;
Continuous learning - it will encourage staff and their families to learn, with special focus on their health, safety and social wellbeing;
Metrobus aims to turn public transport in Joburg into a professionally run operation.
To reach this objective, the company has studied commuters' needs and has invested heavily in technology and new vehicles to improve its service.